The Online Social Video Gold Rush: Why You’re Already Too Late and What To Do About It

Let’s go all the way back to the beginning. That’s right, I’m talking about YouTube… With the advent of digital photography we have seen an explosion of content creators leveraging high quality/low cost means to design captivating visuals. A few years ago creators could go from small handheld cameras, to their laptops, to the web[…]

“You’ve Got Mail”

This feature, that lives on every social media, is probably the biggest cause of mental disorder in the modern age. Yep, I’m talking about notifications. So, what’s so special about notifications that would require one to “master the skill” of being notified? Well, we live in the busiest time in the history of humanity. Bells, buzzers,[…]

When you see “Social,” do you just think Facebook?

One of the goals of the Social City Dash is get our racers to use a variety of popular social media apps to solve clues and complete challenges. However, one thing we’ve noticed is that despite our attempts to let people know to set up all of their social accounts prior to the race, they[…]

Social Search

This post is part of a series. To read ahead, click here. Every social media comes with its own search engine. Facebook calls it Open Graph. Twitter even has its own advanced search site. LinkedIn gives you the options to search various categories or everything at once. Google+ is kind of obvious and goes without saying (Ahem…it’s Google). I have[…]

Zoom Zoom – How one Austin Dealer is Changing the Face of Auto Marketing

It was Halloween day… I received a phone call from a business acquaintance I have not spoken to in at least two years. He told me that his client/employer is looking to do something different – something fun – with their marketing.  I listened as he outlined a plan to put local bloggers into Mazda’s[…]

Be a Connectrepreneur: Advertising, ROI, and all that it should mean…

I was thinking about this on the way in to the office this morning. First off, I’m no advertiser and I’m hardly a marketer. I’m simply a communicator, a connector, and an entrepreneur. I have been bothered for some time by the business society’s need to lump Social Media activity in with traditional advertising and[…]