The Online Social Video Gold Rush Why You’re Already Too Late and What To Do About It

The Online Social Video Gold Rush: Why You’re Already Too Late and What To Do About It

Let’s go all the way back to the beginning. That’s right, I’m talking about YouTube… With the advent of digital photography we have seen an explosion of content creators leveraging high quality/low cost means to design captivating visuals. A few years ago creators could go from small handheld cameras, to their laptops, to the web quite[…]

When you see “Social,” do you just think Facebook?

One of the goals of the Social City Dash is get our racers to use a variety of popular social media apps to solve clues and complete challenges. However, one thing we’ve noticed is that despite our attempts to let people know to set up all of their social accounts prior to the race, they[…]

Canary in a Coalmine

As I was waking up Tuesday morning, my wife informed me that she had received a Twitter message from our pastor containing a link that was, how should I say this, less-than-Christian. After she sent a text message alerting him of the situation, I replied via Twitter Direct Message from both my personal account and[…]

Be a Connectrepreneur: Advertising, ROI, and all that it should mean…

I was thinking about this on the way in to the office this morning. First off, I’m no advertiser and I’m hardly a marketer. I’m simply a communicator, a connector, and an entrepreneur. I have been bothered for some time by the business society’s need to lump Social Media activity in with traditional advertising and[…]

Can HootSuite Help You?

Social Media is always moving. While that thought can be overwhelming, it’s also exciting to know that there is always something new to learn. That is one of the things I love about my job. For a novice like me, there is always more to learn and to improve upon. Now that I have the[…]

6 Ways To Market Your Business Video

Our guest post this week is from Mark Wonderlin with Mosaic Media Films. Having a well crafted video is the first step for your future success. Then utilizing your video with an array of marketing efforts is critical to increasing your conversion and reach. The video above highlights 6 effective ways to promote your business[…]

Meeting Prebrief and Debrief

My consulting partner Mike Leamon and I spend most of our day, every day, working on organizational growth.  We have chosen a profession that allows us to be “in the mix” nearly all of the time and pioneer new routes to age-old problems.  We navigate endless tracks of business processes and organizational strategies.  It’s a[…]

Clean Objectivity

There are few things in life more fleeting than objectivity.  “Clean objectivity,” which is when an individual is completely impartial and unbiased, lasts for only a brief sliver of time.  It is imperative that businesses capture objectivity when they get the chance.  This neutral  attitude is one of the biggest values that new employees, strategic[…]

Strategy Management

A big part of business strategy consulting is teaching organizations about the planning process.  The keystones to business planning are creating a strategy, building a plan, identifying accountability and implementing a business relationship structure that supports the goals of the organization. McGirr Enterpises utilizes a Strategy Management methodology on every project.  Strategy Management is a[…]