Canary in a Coalmine

As I was waking up Tuesday morning, my wife informed me that she had received a Twitter message from our pastor containing a link that was, how should I say this, less-than-Christian. After she sent a text message alerting him of the situation, I replied via Twitter Direct Message from both my personal account and[…]

Social Media for Nonprofits

So, I got a message via Facebook on Monday evening from my friend Jill Brockmann. She was asking if I was available in two weeks to present at the Social Media for Nonprofit Conference at the ACC Eastview Campus on August 13. I checked my schedule and was relieved that I was available (Not a common occurrence these days). I[…]

Be a Connectrepreneur: Advertising, ROI, and all that it should mean…

I was thinking about this on the way in to the office this morning. First off, I’m no advertiser and I’m hardly a marketer. I’m simply a communicator, a connector, and an entrepreneur. I have been bothered for some time by the business society’s need to lump Social Media activity in with traditional advertising and[…]

Can HootSuite Help You?

Social Media is always moving. While that thought can be overwhelming, it’s also exciting to know that there is always something new to learn. That is one of the things I love about my job. For a novice like me, there is always more to learn and to improve upon. Now that I have the[…]

6 Ways To Market Your Business Video

Our guest post this week is from Mark Wonderlin with Mosaic Media Films. Having a well crafted video is the first step for your future success. Then utilizing your video with an array of marketing efforts is critical to increasing your conversion and reach. The video above highlights 6 effective ways to promote your business[…]

Aren’t you tired of the social media selling machine?

Believe me, I know about corporate growth, business acumen, and marketing. I understand the need for a healthy bottom (line, that is) and strong branding. Social media has become an invaluable and unavoidable tool of business strategy, and it absolutely should not be ignored. It is a free engine to connect with and listen to[…]

RISE Session – Instagram for Entrepreneurs

We are very excited to announce that Joey will be hosting a RISE session on May 14th. Bring your smart phone and a comfortable outfit.  We will be out and about in this interactive workshop. https://www.riseglobal.org/sessions/detail/instagram-for-entrepreneurs-workshop First, you will learn what Instagram is and how other businesses are using it to brand, market and build[…]

“Get some game” – Social Media skills, not just tools

One of the questions I’ve been asked most since I started consulting on Social Media here in Austin is how often to tweet or post to your Facebook business page. The truth is, it doesn’t really matter.  Before you spend any more time trying to figure out the frequency of outbound content, use your online[…]

The Social Media journey from “Here-to-There”

Change is constant but how much of it represents true forward progress?  The hyperactive world of social media doesn’t sit still long enough to even consider this question, but you must. One of our client’s favorite consulting tools at McGirr Enterprises is simply called, “Here to There.” It’s a great tool because it a) makes[…]