The Online Social Video Gold Rush: Why You’re Already Too Late and What To Do About It

Let’s go all the way back to the beginning. That’s right, I’m talking about YouTube… With the advent of digital photography we have seen an explosion of content creators leveraging high quality/low cost means to design captivating visuals. A few years ago creators could go from small handheld cameras, to their laptops, to the web[…]

Canary in a Coalmine

As I was waking up Tuesday morning, my wife informed me that she had received a Twitter message from our pastor containing a link that was, how should I say this, less-than-Christian. After she sent a text message alerting him of the situation, I replied via Twitter Direct Message from both my personal account and[…]

6 Ways To Market Your Business Video

Our guest post this week is from Mark Wonderlin with Mosaic Media Films. Having a well crafted video is the first step for your future success. Then utilizing your video with an array of marketing efforts is critical to increasing your conversion and reach. The video above highlights 6 effective ways to promote your business[…]

Understanding Twitter with 1,000 Tweets

“Your challenge is to tweet 1,000 times in the next two weeks.” Now to some of you (ahem…Joey McGirr), this seems about as easy as tying your shoes. However, for people who are just starting out on Twitter, it seems absolutely terrifying! Well, I decided to take that challenge, and I was surprised by some[…]

The Social Media journey from “Here-to-There”

Change is constant but how much of it represents true forward progress?  The hyperactive world of social media doesn’t sit still long enough to even consider this question, but you must. One of our client’s favorite consulting tools at McGirr Enterprises is simply called, “Here to There.” It’s a great tool because it a) makes[…]

Meeting Prebrief and Debrief

My consulting partner Mike Leamon and I spend most of our day, every day, working on organizational growth.  We have chosen a profession that allows us to be “in the mix” nearly all of the time and pioneer new routes to age-old problems.  We navigate endless tracks of business processes and organizational strategies.  It’s a[…]

The Chain of Success

Beat the Odds on Implementation Success Ever wonder why two thirds of all projects fail to meet expectations?  All it takes is one weak link.  With this in mind, we created the Chain of Success. Consider software implementations.  The best software code in the world is useless if the training and communication aren’t sufficient.  And[…]

Strategy Management

A big part of business strategy consulting is teaching organizations about the planning process.  The keystones to business planning are creating a strategy, building a plan, identifying accountability and implementing a business relationship structure that supports the goals of the organization. McGirr Enterpises utilizes a Strategy Management methodology on every project.  Strategy Management is a[…]