Social Search

This post is part of a series. To read ahead, click here. Every social media comes with its own search engine. Facebook calls it Open Graph. Twitter even has its own advanced search site. LinkedIn gives you the options to search various categories or everything at once. Google+ is kind of obvious and goes without saying (Ahem…it’s Google). I have[…]

Canary in a Coalmine

As I was waking up Tuesday morning, my wife informed me that she had received a Twitter message from our pastor containing a link that was, how should I say this, less-than-Christian. After she sent a text message alerting him of the situation, I replied via Twitter Direct Message from both my personal account and[…]

Social Media for Nonprofits

So, I got a message via Facebook on Monday evening from my friend Jill Brockmann. She was asking if I was available in two weeks to present at the Social Media for Nonprofit Conference at the ACC Eastview Campus on August 13. I checked my schedule and was relieved that I was available (Not a common occurrence these days). I[…]

REACH

I’m often asked to illustrate the value of online social networks and with so many analogies to pull from it’s hard to find a consistent message for all scenarios. That is until a recent meeting with my Chief Operations Officer, Brad Closson. He described to me the following example… We call it R.E.A.C.H. R =[…]

Astrolabe

  In business, you’re constantly exploring the next best course of action.  Recently, while reading Scott Stratten’s book Unmarketing, where he talked about Version 2.0 and how some people never get their ideas off the ground because they are paralyzed with making it perfect before launching, I was reminded of how valuable just getting started[…]

Say Anything

  What’s the most important thing to think of when you are using social media?  If you’re a student of the obvious then you know it’s all about expression.  A little thing I like to call “SHARE THE NOW.” Twitter asks, “What’s Happening?” Facebook, “What’s on your mind?” or “Write something…” LinkedIn, ” Ask a[…]