Aren’t you tired of the social media selling machine?

Believe me, I know about corporate growth, business acumen, and marketing. I understand the need for a healthy bottom (line, that is) and strong branding. Social media has become an invaluable and unavoidable tool of business strategy, and it absolutely should not be ignored. It is a free engine to connect with and listen to[…]

Astrolabe

  In business, you’re constantly exploring the next best course of action.  Recently, while reading Scott Stratten’s book Unmarketing, where he talked about Version 2.0 and how some people never get their ideas off the ground because they are paralyzed with making it perfect before launching, I was reminded of how valuable just getting started[…]