Astrolabe

  In business, you’re constantly exploring the next best course of action.  Recently, while reading Scott Stratten’s book Unmarketing, where he talked about Version 2.0 and how some people never get their ideas off the ground because they are paralyzed with making it perfect before launching, I was reminded of how valuable just getting started[…]

A Case Study

An Actual Social Media Case Study  [NOTE: Names have been changed to protect the innocent] So, about eighteen months ago I visited my eye doctor for a checkup. At the time, there was no social media conduit for communication (Key word: Communication) between my optometrist and his patients.  He had a very nice website, but it[…]

Philosophy

Share – Engage – Connect Share: Let’s face it. The fact that social media even exists is due to the “share factor.” In her article, Witness Me, Claire Wagner nails the topic with laser precision. We want to let the world know we’re, “having a foot long sandwich from Subway.” Why? We’re social. It’s embedded in[…]