Individuation

“Dignity does not consist in possessing honors, but in deserving them.” –Aristotle The same could be said about the marketplace. Business success does not consist in merely possessing lots of customers, but in deserving them.  In my experience, the personal touch outweighs the good marketing plan, and they must work together.  A good marketing strategy[…]

Philosophy

Share – Engage – Connect Share: Let’s face it. The fact that social media even exists is due to the “share factor.” In her article, Witness Me, Claire Wagner nails the topic with laser precision. We want to let the world know we’re, “having a foot long sandwich from Subway.” Why? We’re social. It’s embedded in[…]