The Arena

This week, while working on a transformational client engagement, Brad and Mike were fueled by an inspiring quote from Theodore Roosevelt.  This amazing paragraph was an excerpt from the speech “Citizenship In A Republic” delivered n Paris in 1910. A well-respected leader stopped right in the middle of a whiteboard planning session and had us[…]

Individuation

“Dignity does not consist in possessing honors, but in deserving them.” –Aristotle The same could be said about the marketplace. Business success does not consist in merely possessing lots of customers, but in deserving them.  In my experience, the personal touch outweighs the good marketing plan, and they must work together.  A good marketing strategy[…]