Social Search

This post is part of a series. To read ahead, click here. Every social media comes with its own search engine. Facebook calls it Open Graph. Twitter even has its own advanced search site. LinkedIn gives you the options to search various categories or everything at once. Google+ is kind of obvious and goes without saying (Ahem…it’s Google). I have[…]

Social Media for Nonprofits

So, I got a message via Facebook on Monday evening from my friend Jill Brockmann. She was asking if I was available in two weeks to present at the Social Media for Nonprofit Conference at the ACC Eastview Campus on August 13. I checked my schedule and was relieved that I was available (Not a common occurrence these days). I[…]

REACH

I’m often asked to illustrate the value of online social networks and with so many analogies to pull from it’s hard to find a consistent message for all scenarios. That is until a recent meeting with my Chief Operations Officer, Brad Closson. He described to me the following example… We call it R.E.A.C.H. R =[…]

Philosophy

Share – Engage – Connect Share: Let’s face it. The fact that social media even exists is due to the “share factor.” In her article, Witness Me, Claire Wagner nails the topic with laser precision. We want to let the world know we’re, “having a foot long sandwich from Subway.” Why? We’re social. It’s embedded in[…]

Why the Why Guy?

Here’s a little story about me. In my youth I was your typical “Nice Guy.” And as the saying goes, “nice guys finish last.” Regardless of what you believe about the above statement, nice guys tend to be a little more trusting (even when they know better) and the inevitable always happens; they finish last.[…]