I am in love with the concept of personal branding. However, there comes a time when your brand becomes so big that changing design, culture or pretty much anything else, becomes too much of a challenge. This is a very critical time in the evolution of “you” as a brand. This is one of the[…]
or… What I learned about Networking from The Oscars Take a look at the history of movies and you learn a thing or two about human relationships. Really think about it for a moment. Last night’s win of The King’s Speech is a good illustration of how, we as humans, are willing to pay money[…]
Twitter Networking Secrets: The Secret Power of Search I’ve said this recently but I have to reiterate. Twitter is the most powerful networking tool ever invented. More powerful than LinkedIn and Facebook combined. If I really want to get to know someone, I look them up on Twitter. If they’re Twitter Savvy (#TwitSavvy), then I[…]
It’s a unique quality that is specific to every human being. Everyone is a brand. Try this little experiment. Wear your best friends clothes for a week. See if people notice a difference. What they notice is your one-of-a-kind style has now changed, although subtle (sometimes not so…), it can get big attention. Personal branding is huge[…]
Brains, Books and Twitter Networking Twelve months ago I started a small social media based direct marketing company. I was in need of a network of business clients to market to and I had zero network in the town I live due to the fact that I had just moved here eighteen months earlier, was[…]
My daughter loves looking for Waldo on those poster-sized “Where’s Waldo?” images. I love the art work. Recently, while doing a search with her, I was struck with an unusual idea. – “What makes Waldo Unique?” Waldo is all about being hidden, unseen in the world. Not behind anything, but out in the open. I[…]
This time of year the calendar becomes like our best friend, but what about the beginning of the next year? Take a little time this holiday season to plan the next year. If not the whole year, perhaps just the first three months. You’ll be amazed at how productive your next year will be if[…]
In the past 30 (or so) months I have been using Twitter, I have been able to make more friends, network more business connections, build business connections for other people and deepen the connection with those who find what I have to say useful (My Tribe). For starters, I have to admit – I didn’t[…]
“Dignity does not consist in possessing honors, but in deserving them.” –Aristotle The same could be said about the marketplace. Business success does not consist in merely possessing lots of customers, but in deserving them. In my experience, the personal touch outweighs the good marketing plan, and they must work together. A good marketing strategy[…]