Alchemical

Alchemicalal-KEM-ik-uhl, adjective: Pertaining to the transformation of something common, usually of little value, into a substance of great worth. A few years back I wrote and produced a short film for college titled, “The Process,” in where a young spy foils the plans of an evil empire from taking the scientific formula to change lead[…]

Individuation

“Dignity does not consist in possessing honors, but in deserving them.” –Aristotle The same could be said about the marketplace. Business success does not consist in merely possessing lots of customers, but in deserving them.  In my experience, the personal touch outweighs the good marketing plan, and they must work together.  A good marketing strategy[…]

A Case Study

An Actual Social Media Case Study  [NOTE: Names have been changed to protect the innocent] So, about eighteen months ago I visited my eye doctor for a checkup. At the time, there was no social media conduit for communication (Key word: Communication) between my optometrist and his patients.  He had a very nice website, but it[…]