Canary in a Coalmine

As I was waking up Tuesday morning, my wife informed me that she had received a Twitter message from our pastor containing a link that was, how should I say this, less-than-Christian. After she sent a text message alerting him of the situation, I replied via Twitter Direct Message from both my personal account and[…]

Understanding Twitter with 1,000 Tweets

“Your challenge is to tweet 1,000 times in the next two weeks.” Now to some of you (ahem…Joey McGirr), this seems about as easy as tying your shoes. However, for people who are just starting out on Twitter, it seems absolutely terrifying! Well, I decided to take that challenge, and I was surprised by some[…]

Twit-Savvy (Part 2)

Twitter Networking Secrets: Characteristics  of a Twitter Bio You’ve got 160 characters to say as much about yourself as possible.  Some people really have this down to a science and can define themselves in under ten words. My exploration of some of the best #TwitSavvy Networkers resulted in a mix of personal and business “descriptors.”[…]

A Case Study

An Actual Social Media Case Study  [NOTE: Names have been changed to protect the innocent] So, about eighteen months ago I visited my eye doctor for a checkup. At the time, there was no social media conduit for communication (Key word: Communication) between my optometrist and his patients.  He had a very nice website, but it[…]