The Online Social Video Gold Rush Why You’re Already Too Late and What To Do About It

The Online Social Video Gold Rush: Why You’re Already Too Late and What To Do About It

Let’s go all the way back to the beginning. That’s right, I’m talking about YouTube… With the advent of digital photography we have seen an explosion of content creators leveraging high quality/low cost means to design captivating visuals. A few years ago creators could go from small handheld cameras, to their laptops, to the web quite[…]

Joey with Sgt Peppers LHCB Social City Dash San Diego 2015

How Social Do You Want To Be?

The problem with business-centric social media efforts is that they are almost always focused on the Media, as opposed to the Social. Yes, you do need to share content (i.e. Media). This begins the process of “being social” and can help educate, entertain and equip your consumer-base. All too often this is where businesses stay. They are[…]