Brains, Books and Twitter Networking Twelve months ago I started a small social media based direct marketing company. I was in need of a network of business clients to market to and I had zero network in the town I live due to the fact that I had just moved here eighteen months earlier, was[…]
Yes, I know it’s a made up word – I made it up! It’s the combination of Location and Integration. Why would I be writing about this subject? Allow me to explain… Remember when real estate was all about location, location, location? Well, these days the internet has gone local. In essence, the internet is[…]
My daughter loves looking for Waldo on those poster-sized “Where’s Waldo?” images. I love the art work. Recently, while doing a search with her, I was struck with an unusual idea. – “What makes Waldo Unique?” Waldo is all about being hidden, unseen in the world. Not behind anything, but out in the open. I[…]
In the past 30 (or so) months I have been using Twitter, I have been able to make more friends, network more business connections, build business connections for other people and deepen the connection with those who find what I have to say useful (My Tribe). For starters, I have to admit – I didn’t[…]
An Actual Social Media Case Study [NOTE: Names have been changed to protect the innocent] So, about eighteen months ago I visited my eye doctor for a checkup. At the time, there was no social media conduit for communication (Key word: Communication) between my optometrist and his patients. He had a very nice website, but it[…]
Share – Engage – Connect Share: Let’s face it. The fact that social media even exists is due to the “share factor.” In her article, Witness Me, Claire Wagner nails the topic with laser precision. We want to let the world know we’re, “having a foot long sandwich from Subway.” Why? We’re social. It’s embedded in[…]
I was having coffee this morning with my friend and colleague when she asked me a perplexing question. “Would you suggest I get a blog or a twitter handle.” My response was, “What are your intentions?” Let’s face it; how you plan to blog is as important as what you blog. Why are they going[…]