When you see “Social,” do you just think Facebook?

One of the goals of the Social City Dash is get our racers to use a variety of popular social media apps to solve clues and complete challenges. However, one thing we’ve noticed is that despite our attempts to let people know to set up all of their social accounts prior to the race, they[…]

Canary in a Coalmine

As I was waking up Tuesday morning, my wife informed me that she had received a Twitter message from our pastor containing a link that was, how should I say this, less-than-Christian. After she sent a text message alerting him of the situation, I replied via Twitter Direct Message from both my personal account and[…]

Social Media for Nonprofits

So, I got a message via Facebook on Monday evening from my friend Jill Brockmann. She was asking if I was available in two weeks to present at the Social Media for Nonprofit Conference at the ACC Eastview Campus on August 13. I checked my schedule and was relieved that I was available (Not a common occurrence these days). I[…]

Be a Connectrepreneur: Advertising, ROI, and all that it should mean…

I was thinking about this on the way in to the office this morning. First off, I’m no advertiser and I’m hardly a marketer. I’m simply a communicator, a connector, and an entrepreneur. I have been bothered for some time by the business society’s need to lump Social Media activity in with traditional advertising and[…]

Can HootSuite Help You?

Social Media is always moving. While that thought can be overwhelming, it’s also exciting to know that there is always something new to learn. That is one of the things I love about my job. For a novice like me, there is always more to learn and to improve upon. Now that I have the[…]

“Get some game” – Social Media skills, not just tools

One of the questions I’ve been asked most since I started consulting on Social Media here in Austin is how often to tweet or post to your Facebook business page. The truth is, it doesn’t really matter.  Before you spend any more time trying to figure out the frequency of outbound content, use your online[…]

Say Anything

  What’s the most important thing to think of when you are using social media?  If you’re a student of the obvious then you know it’s all about expression.  A little thing I like to call “SHARE THE NOW.” Twitter asks, “What’s Happening?” Facebook, “What’s on your mind?” or “Write something…” LinkedIn, ” Ask a[…]