As I was waking up Tuesday morning, my wife informed me that she had received a Twitter message from our pastor containing a link that was, how should I say this, less-than-Christian. After she sent a text message alerting him of the situation, I replied via Twitter Direct Message from both my personal account and[…]
I was thinking about this on the way in to the office this morning. First off, I’m no advertiser and I’m hardly a marketer. I’m simply a communicator, a connector, and an entrepreneur. I have been bothered for some time by the business society’s need to lump Social Media activity in with traditional advertising and[…]
“Your challenge is to tweet 1,000 times in the next two weeks.” Now to some of you (ahem…Joey McGirr), this seems about as easy as tying your shoes. However, for people who are just starting out on Twitter, it seems absolutely terrifying! Well, I decided to take that challenge, and I was surprised by some[…]
One of the questions I’ve been asked most since I started consulting on Social Media here in Austin is how often to tweet or post to your Facebook business page. The truth is, it doesn’t really matter. Before you spend any more time trying to figure out the frequency of outbound content, use your online[…]
Change is constant but how much of it represents true forward progress? The hyperactive world of social media doesn’t sit still long enough to even consider this question, but you must. One of our client’s favorite consulting tools at McGirr Enterprises is simply called, “Here to There.” It’s a great tool because it a) makes[…]
A big part of business strategy consulting is teaching organizations about the planning process. The keystones to business planning are creating a strategy, building a plan, identifying accountability and implementing a business relationship structure that supports the goals of the organization. McGirr Enterpises utilizes a Strategy Management methodology on every project. Strategy Management is a[…]