Canary in a Coalmine

As I was waking up Tuesday morning, my wife informed me that she had received a Twitter message from our pastor containing a link that was, how should I say this, less-than-Christian. After she sent a text message alerting him of the situation, I replied via Twitter Direct Message from both my personal account and[…]

Be a Connectrepreneur: Advertising, ROI, and all that it should mean…

I was thinking about this on the way in to the office this morning. First off, I’m no advertiser and I’m hardly a marketer. I’m simply a communicator, a connector, and an entrepreneur. I have been bothered for some time by the business society’s need to lump Social Media activity in with traditional advertising and[…]

Understanding Twitter with 1,000 Tweets

“Your challenge is to tweet 1,000 times in the next two weeks.” Now to some of you (ahem…Joey McGirr), this seems about as easy as tying your shoes. However, for people who are just starting out on Twitter, it seems absolutely terrifying! Well, I decided to take that challenge, and I was surprised by some[…]

“Get some game” – Social Media skills, not just tools

One of the questions I’ve been asked most since I started consulting on Social Media here in Austin is how often to tweet or post to your Facebook business page. The truth is, it doesn’t really matter.  Before you spend any more time trying to figure out the frequency of outbound content, use your online[…]

The Social Media journey from “Here-to-There”

Change is constant but how much of it represents true forward progress?  The hyperactive world of social media doesn’t sit still long enough to even consider this question, but you must. One of our client’s favorite consulting tools at McGirr Enterprises is simply called, “Here to There.” It’s a great tool because it a) makes[…]

Tackling Your SEO with a Plan

Guest Post by Jacqueline Sinex, WEBii.net “SEO” is an ominous acronym that haunts many business owners. The average person doesn’t understand what SEO really is, if it is relevant to them, or where to start.  In short, “Search Engine Optimization” is the practice of enhancing your website to be more attractive to search engines (like[…]

Clean Objectivity

There are few things in life more fleeting than objectivity.  “Clean objectivity,” which is when an individual is completely impartial and unbiased, lasts for only a brief sliver of time.  It is imperative that businesses capture objectivity when they get the chance.  This neutral  attitude is one of the biggest values that new employees, strategic[…]

Strategy Management

A big part of business strategy consulting is teaching organizations about the planning process.  The keystones to business planning are creating a strategy, building a plan, identifying accountability and implementing a business relationship structure that supports the goals of the organization. McGirr Enterpises utilizes a Strategy Management methodology on every project.  Strategy Management is a[…]