I’m often asked to illustrate the value of online social networks and with so many analogies to pull from it’s hard to find a consistent message for all scenarios. That is until a recent meeting with my Chief Operations Officer, Brad Closson. He described to me the following example… We call it R.E.A.C.H. R =[…]
I was working on a presentation that illustrates how businesses/professionals who are doing anything with online interactive media, even if they have no idea what they are doing, are way ahead of those who are still trying to figure how to use these various tools to promote themselves. With a 4D perspective you begin to[…]
In business, you’re constantly exploring the next best course of action. Recently, while reading Scott Stratten’s book Unmarketing, where he talked about Version 2.0 and how some people never get their ideas off the ground because they are paralyzed with making it perfect before launching, I was reminded of how valuable just getting started can[…]
What’s the most important thing to think of when you are using social media? If you’re a student of the obvious then you know it’s all about expression. A little thing I like to call “SHARE THE NOW.” Twitter asks, “What’s Happening?” Facebook, “What’s on your mind?” or “Write something…” LinkedIn, ” Ask a question,[…]
I’ve written about constructing the perfect Twitter bio before but I saw one this morning that really got my Why Guy senses tingling. My wife and I recently purchased a new home, and in the search for a few last details we reached out to the internet to research and comparison shop. That’s how I[…]
I am in love with the concept of personal branding. However, there comes a time when your brand becomes so big that changing design, culture or pretty much anything else, becomes too much of a challenge. This is a very critical time in the evolution of “you” as a brand. This is one of the[…]
I have shoes on my mind these days. I’m not a fashion-conscious kind of guy. It’s always been pretty simple, one pair of tennis shoes, flip flops and occasionally some dress shoes for the inevitable wedding/funeral. Well, I need to update my one pair of sneakers and I have been thinking about the implications of[…]
I have this theory about the current evolution of mankind. There’s this new social-chromosome developing in some people and not in others, and there now exist in society a divide between those who are advancing with the current speed of communication and those who are not. Don’t get me wrong – I do not believe[…]