Zoom Zoom – How one Austin Dealer is Changing the Face of Auto Marketing

It was Halloween day… I received a phone call from a business acquaintance I have not spoken to in at least two years. He told me that his client/employer is looking to do something different – something fun – with their marketing.  I listened as he outlined a plan to put local bloggers into Mazda’s[…]

Canary in a Coalmine

As I was waking up Tuesday morning, my wife informed me that she had received a Twitter message from our pastor containing a link that was, how should I say this, less-than-Christian. After she sent a text message alerting him of the situation, I replied via Twitter Direct Message from both my personal account and[…]

Social Media for Nonprofits

So, I got a message via Facebook on Monday evening from my friend Jill Brockmann. She was asking if I was available in two weeks to present at the Social Media for Nonprofit Conference at the ACC Eastview Campus on August 13. I checked my schedule and was relieved that I was available (Not a common occurrence these days). I[…]

Be a Connectrepreneur: Advertising, ROI, and all that it should mean…

I was thinking about this on the way in to the office this morning. First off, I’m no advertiser and I’m hardly a marketer. I’m simply a communicator, a connector, and an entrepreneur. I have been bothered for some time by the business society’s need to lump Social Media activity in with traditional advertising and[…]

“Get some game” – Social Media skills, not just tools

One of the questions I’ve been asked most since I started consulting on Social Media here in Austin is how often to tweet or post to your Facebook business page. The truth is, it doesn’t really matter.  Before you spend any more time trying to figure out the frequency of outbound content, use your online[…]

Welcome to ME!

Welcome… I am excited to announce the launch of the all new McGirr Enterprises. We have been working secretly  for months to prepare for the launch of this new evolution in our business.  My close friends know that  I take re-branding very seriously. Although I’ve built what I consider to be a very solid personal[…]